2008年2月25日 星期一
Customer Relationship Management 3
For CRM functions, organization should:
1. use all ways to deal with existing and potential new customers by maintaining a good relationship to improve their loyalty for continuing patronage.
2. Maintain and control business and technology discipline.
3. Use information system to coordinate entire business processes of the organization.
4. Provide end to end customer care.
5. Provide a unified view of customer across the company.
6. Consolidate customer data from multiple sources and provide analytical tools for answering questions
1. use all ways to deal with existing and potential new customers by maintaining a good relationship to improve their loyalty for continuing patronage.
2. Maintain and control business and technology discipline.
3. Use information system to coordinate entire business processes of the organization.
4. Provide end to end customer care.
5. Provide a unified view of customer across the company.
6. Consolidate customer data from multiple sources and provide analytical tools for answering questions
Customer Relationship Management 2
What is CRM?
Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.( quoted from Wikipedia )
Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation. Technology to support CRM initiatives must be integrated as part of an overall customer-centric strategy. Many CRM initiatives have failed because implementation was limited to software installation without alignment to a customer-centric strategy.( quoted from Wikipedia )
Customer Relationship Management 1
This is the first post of the topic Customer Relationship Management
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