Customer Relationship Management 3

For CRM functions, organization should:
1. use all ways to deal with existing and potential new customers by maintaining a good relationship to improve their loyalty for continuing patronage.
2. Maintain and control business and technology discipline.
3. Use information system to coordinate entire business processes of the organization.
4. Provide end to end customer care.
5. Provide a unified view of customer across the company.
6. Consolidate customer data from multiple sources and provide analytical tools for answering questions