How to manage customers and why manage customers?
Customers are the usual source of income for an organization. (If not then they will certainly leverage your income, as in the case of readers of a free publication which is funded by advertising. As such there are two types of customers: the readers and the advertisers).
Customers are also an exceptional source of information - information which is vital to enable a business to succeed; ie., giving customers what they want.
Managing customers entails:
• knowing what customers want and need - which enables you to focus your production and service efforts
• knowing which products or customers have most growth potential - which enables you to focus on developing highest potential
• knowing which products or customers are most or least profitable - which enables you to focus on maximising profit
• knowing which customers will be advocates and supporters - which enables you to provide references, case studies, and to safely test new products and services
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